Zoono working 24/7 to fill orders, page-263

It is a double hit getting replies with unfriendly tones when we are in lockdown in far from desirable conditions, something for you to think about perhaps just for the next few months.

Yes, put the price up on all orders not already secured on fixed contracts, use those profits to boost productions capacity to maximise market coverage, plenty of thought here in my home.

We have with the hand sanitiser a limited window to capture market share in a rapidly growing consumer market. Once the market is mature, it is much harder and more expensive to convince mums and dads to stop buying something that works for them. This market is unlikely to shrink after this, it is not a fad.

Capture the market through low pricing, demand increase, price increase, capacity expansion, supply increase, market share increase.

The path to profit maximisation in the long term in my eyes is clear - but Paul is making the decisions, not me.