Olay Skin Advsior

A time line relating to P&G's OLAY SKIN ADVISOR, that incorporates references to OBJ's hypothetical involvement. Hypothetical/speculative information is in green text. Everything else is known fact.

• In late 2015/early 2016 OBJ commenced discussions/work with P&G in relation to skin care personalisation applications, what OBJ coined "beauty connect". This joint venture relates to what P&G will ultimately launch as the OLAY SKIN ADVISOR flagship mobile phone app.
• In April 2016, P&G files trade mark applications for OLAY SKIN ADVISOR in various countries around the world though the launch of the smartphone app won't be official for at least another 6 months).
• In October 2016, P&G file trade mark applications for VIZID in various countries around the world. VIZID is a reference to the artificial intelligence technology underpinning the OLAY SKIN ADVISOR smartphone app.  Coincidentally, at the same time P&G filed trade mark applications for MAGNETIC BOOSTER in anticipation that the MAGNETIC BOOSTER (an OBJ tech product) will be rolled out as an OLAY product that will be able to be used with the OLAY SKIN ADVISOR.
• In November 2016 (6 months after the trade mark applications were filed), Olay commenced official launch operations and publicizing of its new OLAY SKIN ADVISOR smart phone app that can be accessed via www.skinadvisor.olay.com. It is currently limited to taking photos of users' faces and telling them their "true" skin age. But this is not the essential purpose of the app. Launching the app to the public at this stage has allowed P&G to collect critical data on the consuming public's variable facial features, blemishes, tones, etc. that is presently being collected to refine and enhance the algorithmic equations to be used by P&G and OBJ for "beauty connect" features that will be added to the OLAY SKIN ADVISOR app. These additional features will be launched in the first half of 2016, along with the MAGNETIC BOOSTER which will be fully integrated for use with the OLAY SKIN ADVISOR app.

So, we await ... the OLAY MAGNETIC BOOSTER launch with incorporated use into OLAY SKIN ADVISOR...which, 6 months after the TM applications for MAGNETIC BOOSTER were filed, would be April 2017.

Just a theory of course.