"There is no incentive for cab drivers to use cabcharge."
Ummm, try to imagine a taxi driver/operator who tells passengers he does not accept Cabcharge cards? Or picture a taxi driver being told by his operator that the cab does not process Cabcharge?
Alternatively, imagine a fashion retail shop which does not accept Visa.
Voila, there's your answer.
long term business model in doubt, page-18
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