2020 BRN Discussion, page-18427

Reuben yes agree. I mentioned in past posts that the BRN marketing spend will need to be extremely well targeted and effective so we secure BOTH big and smaller fish alike.
I'm confident BRN will make the best decisions with our experienced senior management at the top.

I believe marketing goes hand in hand with technological progress. We need to act like a billion dollar company yet this doesn't mean spending millions just a decent amount on marketing to create results.
1. Market the chip, show the world, get it out there. Brand awareness/tradeshows/ various media/trade journals/ News releases etc
2. Make sure the product is properly priced. Don't underprice the product. AKIDA is leading edge. No product currently comes close. Akida has the edge over Loihi and TruNorth. Make our customers pay a reasonable price for it.
3. Senior management like Telson and Vierra will drive the marketing and secure contract after contract. Once NASA or Samsung is on board, won't take long for other customers to jump on as they don't want to be left behind. One big household name contract will basically open the floodgates to so much more business and credibility.

That's the potential. We need to be agile and very targeted in getting that first big contract and the rest is history they say. Good luck to all LTH.