Ann: Alexium Business Update, page-8

So if AJX are ceasing some sales which are expected to boost gross margin and reduce it’s operating loss we must have been making those sales at a loss – so perhaps not necessarily a bad thing.

But perhaps it also highlights how much clients are still chasing the lowest priced treatment for their products, particularly if we can’t charge a higher price with those clients and retain them.

looking bad tbh. Clearly the products are ok but dont seem to be a market for them at this stage. Hopefully they can find their price point and their customers