In a bull case scenario electric vehicle and lithium demand could reach a television-style tipping point.
In America immediately after World War II, televisions weren’t affordable. In a survey most households responded they didn’t want a television because they had radios and drive-through movie theatres. However, once new technology made televisions affordable the tipping point into their mass adoption was quicker than expected. Numbers went from 6000 in 1946 to 12 million in 1951, on one estimate.
Despite the excitement around UBS’s pivot, the broker still expects lithium prices to fall, and it’s probably fair to say it doesn’t expect a television-style tipping point. This is a call in line with the consensus of every major investment bank.
Truncated from my post above - Lithium/EV in a historical context…
Ann: Award of P680 Expansion Project Construction Contract, page-29
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