it will now fall into the product category that Vicks First Defence sits in....which has global sales for a similar but less sophisticated/advanced barrier/prophylaxis ...i dont think the viability of that product is doubtfull at all and theres plenty of room for competition, especially more advanced competition
as to how well/badly it did in the uk should also consider the apathy of the culture in that market, along with an average rollout by the distributor
that market also had the goodies out lodging complaints about vicks first defence and its advertising, but they didnt run away from the market there saying nah too hard!
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