To be honest tangent, I have no idea if 17,000 repeat customers is realistic or not. I couldn't give you a better estimate. I just think it takes a long time to ramp up sales and get traction with consumers. Historically its been a safe bet to lowball POHsters predictions.
Here is another question. Given that sales will start at the end of April, that means about 2 months of sales for the half year. What kind of revenues are you expecting POH to report at the half year released in August? I mean total revenue for all products combined. I think they'll show revenue of less than $1m and a significant loss (at least $2).
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