Where is the proof the institutions are the ones pushing it...

Where is the proof the institutions are the ones pushing it down? I would be more inclined to believe that it's just a sell off from retail investors frustrated with the lack of communication from the company, lack of transparency that we expect from a public company and a seemingly poor strategy to attract a following from the young generation of consumers. (the reasons previously mentioned regarding their social media or lack of, and less than impressive hard launch)

Don't get me wrong, I'm still holding but I can definitely sympathise with those who have felt this roll out could have been executed a lot better.

A few months ago this was my favourite stock of the few I own, I had so much confidence in it and I was soooo excited for what was to come but now my attitude has changed and I'm just hoping like hell that one day I'll break even.