I think IOU is trying to be a small BNPL and dabble in niche ventures like IDSB when the market actually just wants big thinking and oversized bnpl players like afterpay, affrim etc
https://www.cnbc.com/2021/10/06/affirm-stock-jumps-on-deal-with-target-ahead-of-holiday-shopping.html
Affirm’s market cap has swelled to almost $35 billion as more retailers adopt its buy now, pay later service.Target said on Wednesday that it’s now offering installment loans from Affirm and Sezzle.Affirm and other lenders allow consumers to buy products upfront and pay for them in often interest-free increments.
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I think IOU is trying to be a small BNPL and dabble in niche...
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