That's a valid point, I can't claim they are unique compared to...

That's a valid point, I can't claim they are unique compared to the pure BNPL options that are all trending down and then ignore other lending options (companies) that are all doing well comparatively. But you could argue they are still the outlier with the facilities they offer compared to the companies you listed, although they are probably bottom of the pack in terms of short term SP trending.

To be fair there is a lot that differentiates them from ALL of the above, I don't want to harp on but I can't see them being dislodged from taking a share of the market in SEA. The difference in the mentality, lifestyle, adaptiveness and openness to technology across Asia compared to western culture is also chalk and cheese. They are massive digital consumers and the MYDigital initiative is going to drive MY in particular forward even further. BNPL is used as a competitive option on legitimate digital platforms. Here, BNPL is just an option at the cash register that will most likely be used by people already in debt with credit cards to find a new line of credit.

This opens a can of worms for the competitive options within SEA itself too but that's another story.