Further to this point, It honestly doesn't even matter if the underlying brand is a household name either. Netflix for example has lost 70% of it's value since the start of the year. If a household name like Netflix is getting smashed a small cap like IOU doesn't really stand a chance.
The argument that IOU have assets or tie-ins with banks is a losing one. The market has gone all Jerry McGuire, "Show me the money". Even then a company that meets market expectations on half yearly results will still be beaten down. It's just not a good time to be buying anything in my opinion.
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Further to this point, It honestly doesn't even matter if the...
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