One of your best Hottod.Drama, excitment, humour, reading with...

One of your best Hottod.

Drama, excitment, humour, reading with one eye closed, mouth open etc.

It did get me thinking about the risk of being drawn down into the gimmick category. Do we stay pure and expensive or just get down and dirty with the best of them and make lots of cash off the market that feels the need for gold enhanced pink bits? [Glow in the dark might be an interesting product variation for that one].

If someone goes us for false claims we trot the science out.

Problem is how do we downgrade the product to drop price?

Can you go after the vanity market at any sort of volume with a high price point? I know that the big brands have being doing it in the beauty market for years but I wonder about the sustainability of that business model if the science moves in any significant way.

Word of mouth and friend recomendation is rapidly overtaking mass marketing so having something that works would seem to fit that trend.

A bit like medical procedures, you never want to be the first or last person recieving them.