Nothing you have said is wrong. Other than the gift of free...

Nothing you have said is wrong. Other than the gift of free options for loyalty; that doesn't happen.

There's only a few guiding principals worth mentioning and that's to paraphrase Warren Buffet...

1. The share-market is a device for separating money from the impatient to give it to the patient.
2. You only need to find ONE extraordinary company in your life to become financially independent; when you find it - go all in.
3. Look for good management, low valuations, unique competitive advantages in high growth markets.

Going ALL IN doesn't mean betting the house, it means invest what you can afford to lose.

Ok, but here are the BUTS.

1. For many people good management and unique competitive advantage don't sit in the same sentence as low valuations. But, being able to identify that dichotomy is where huge future gains might be made. The market has long periods of irrational behavior on individual stocks.
2. Warren never invested (that I know of) in the speculative end of the market; only large US companies producing revenue.
3. He must have made a few bad investments along the journey, and we know he is way ahead but going all in on just one doesn't sound prudent,

I don't know. To tell you the truth I have stopped evaluating the various players in the AI market to work out which is the best, which will make it, who has the strongest brand, and all that happy horse sh*t.

BRN looks pretty damn good, seems to be talking to some big companies, and the Edge AI market looks bright. But, do we have all the facts?

Never forget investing in the share market is only one step better than casinos, tracks, and lotteries.

Make of it what you will.