Only looking at the top figure for now as I do expect outflows to be bigger as well.
For instance ""Big Review TV teams in the US and Australia recently filmed and produced a selection of short videos to showcase Marriott hotel features to be delivered via the Marriott mobile app."
It costs money now but should see the benefits flow in the future.
Cheers
BIG Price at posting:
65.0¢ Sentiment: Buy Disclosure: Held