Of note this is where a lot or AVR's staff overhead cuts...

Of note this is where a lot or AVR's staff overhead cuts appear to have occurred when we pivoted from the previous IV/product sales company into a product development company a few years ago. It takes a lot of man/woman power to market and sell to big corporations like hospitals/clinics. At least to practitioners it's individual reps who build the relationships, and it's the practitioners that set the device/tool preference that in turn get supplied to hospitals for procedures, not other management non-clinical heads. This is where being the best device in the business gets us into patients - in most specialties I'd say this is a slow process like orthopaedics where all cements/prosthetics are larger comparable.

I really think we are leaps and bounds beyond the competition and cardiologists are pretty savvy. Though I doubt this will be our problem to worry about . Ramble over