Ann: FY21 Full Year Results Announcement, page-5

Agree...there is a lot to like here. I used to always suspect that barriers to entry are fairly low in this space so my strategy was to get in at IPO, ride it for some time and then keep some cursory level of shares for the longer term...

I did crystalise along the way thinking that the story might just end at about $12 (share price) or so and would pitter/splutter out....what's the aeronautical term, flame out? Turns out its going from strength to strength, there are still barriers to entry in terms of supply and having unique accessory models at a good price point, innovation and changing over stock and keeping things fresh coupled with some good marketing and in-store looks.

With some pretty good campaigns and branding such as a Disney range in the past etc, the market for this price point in fashion jewellery is huge as an aggregate and while there is competition, Lovisa is powering through.

Happy I kept some...



DYOR