Working out where you put your money on the market, any market,...

Working out where you put your money on the market, any market, dumb bums like myself understand that it’s best to have a confidence in the product of the company that you have invested in.
The product is irrelevant when chasing a buck but you wouldn’t (sane people anyway) invest in something you believe is a dead path or something that runs against your sensibilities?

Spreading your bets, like you say isn’t going to ruin you and Risk Minimisation is more than a snazzy word
Not the only way to invest and it could be said that profits just like losses are minimised.

If/When we get it correct we always wish we had gone harder (do I need to point out that the exact opposite is true when we get it wrong) but just like you say, Walk.

It’s a big world out there.