we are a small company, it will be very hard to get...

we are a small company, it will be very hard to get volume/traction in this crowded industry, imho you need to target persons like those on kickstarter whom are willing to back innovative products from startups. MyKronoz launched at campaign back in 2017 for their ZeTime and were able to raise 5.33million dollars and gain a fair amount of exposure, that will enable to to grow product range, features etc
imho...innovation does not guarantee success, it is hard to stand out from the crowd and make sales...