compete with Apple..really, we have no chance in the short term,...

compete with Apple..really, we have no chance in the short term, that will take years & years, Apple does not even have to have a good product, essentially they are a cult brand. As much as I would like to think this is possible, in this saturated market it is near impossible. Based on my experience in the industry it would be more likely that we will need to license or develop a product for one of the big boys like Sony to build heft...imho

boutique...that we will be for quite a few years, I'd would like to think otherwise, reality is finding a true moat and being able to sell it is very difficult...