I think a lot of people are just joining to check it out. competitive gamers are actually a minority, the rest are very casual - and unlikely to pay a sub. If we can get 4% to sub, it'll be a good feat for the first six months.
Hopefully there will be enough entertainment on the app for casual goers. Personally have no interesting in subbing...i'm too cheapskate.
Ann: Mogul Reaches Milestone of 1 Million Registered Users, page-52
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