Ideally Razer and ESH will properly cater to everyone with paid...

Ideally Razer and ESH will properly cater to everyone with paid features.

You can give people credits, additional features, missions or quests, skins and cosmetic items, access to achievements and titles, etc.
Look at Steam and, more recently, Dota Plus for similar models.

Additionally, ESH has also discussed streaming and viewing on the platform. Twitch has turbo mode and subscriber features for viewers, which is something that could be integrated.

Having exclusive subscriber tournament access and stuff like that makes a lot of sense, but it doesn't have to end there. I don't see the platform as just targeting competitive gamers. I think a lot of people would like to play games in a more structured environment rather than just using random matchmaking.