JS - I bet when the directors bought in, (I started working out...

JS - I bet when the directors bought in, (I started working out their averages, then realised that it was massive compared to current sp and gave up) they thought they were going to do very well.
They now intend to collectively average down massively (54M shares). Their averages are still massive regardless.
Personally look at this as an indicator BOD think this is the bottom, and that they will get their average back, plus more. So I`m still confident, albeit disappointed with the placement price.
When William Howe breaks even I will have almost paid off my mortgage! (not belittling/mocking anyone here with high averages. )