As I observed, SPL is badly mistaken if it thinks that www.viraleze.co will operate successfully without advertising. Firms like Google and Facebook have very good algorithms which direct those searching COVID prevention to the site. At the very least JF should undertake a cost/benefit study and trial digital advertising.
By failing to do this they simply expose their lack of expertise in commercial operation. I cannot imagine that Boston Consulting Group would have advised them to establish a web site without support advertising.
SPL Price at posting:
$1.05 Sentiment: Buy Disclosure: Held
