Ann: Sale of shares in entities associated with Directors, page-6

Their spin is funny isn't it, they say they are pleased to create new shareholders with the sale of their many shares - how generous of the directors to share their good fortune ...... hahahaha .. they are just printing money for themselves ... but hey that's why companies trade on ASX isn't it!? They have created more opportunity for us and others to buy into KGN - excellent philanthropy

“Following the significant increase in shareholder value, Ruslan and David have
taken the opportunity to balance a portion of their investments while continuing to
remain Kogan.com’s largest shareholders. Ruslan and David continue to love
building the Business and are excited about the opportunities ahead. I take this
opportunity to welcome some new shareholders to the Company, and also to
recognise the ongoing interest of many existing shareholders to increase their
ownership levels.”