True enough but plenty of companies seemingly prioritised growth over profitability: KGN, BWX, NTD, CCX (even CDA) then got left with stressed balance sheets as they chased sales trying (needing) to turn inventory into cash once the party ended.
Some of these might be able to restore margins on their significantly increased sales volumes while others will be battling with their debt for quite some time. Personally I'll be happy with CCX '0.2%' market share if it's very profitable. KGN (can't and) doesn't need to "beat" Amazon but similarly need to establish and protect their niche.
You'd like to think current CCX will get their act together with better marketing, pricing, CX/UX, sourcing and logistics but yeah they're probably going to need some strong encouragement from one of their larger holders who knows the industry.
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