Ann: UK launch of VivaGel BV, page-12

It appears the Betafem BV gel is being sold in conjunction with a Betafem vaginal wash to restore and maintain pH. In my opinion the is SMART marketing! for a change. A quote follows:

BETAFEM® is designed exclusively for feminine hygiene needs. Offering daily feminine washes to maintain a healthy bacterial balance and pH levels in the vagina, as well as an innovative BV gel that not only treats the symptoms but also the cause. Our products use a unique Tricare™ formulation offering a blend of natural ingredients. We aim to make women feel unstoppable.