Premium subscriptions @ $25 per month is a bit cheap - hoping this is USD. If it is premium they need to price it accordingly, id say around $39-49 per month (minimum).
But this is great news, launch in one month, API access for premium (once again too cheap) but they can raise this later hopefully at least 20% next year. Now what they need to really do is market it, whether it is with posts via techcrunch, wired, bloomberg, forbes and get some backlinks going. Some social media presence on Reddit would also be a start.
Or look at AppSumo and hire some individual affiliates to give them a cut (once again still too cheap for the premium subscription price if it is great quality).
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