The regional sales rep strategy they are pursuing in the US is clearly designed to onboard multiple smaller retailers who have loyal customer bases / can give trusted advice / in addition to the large store chains.
I expect this to be replicated in other geographical locations as they seek to expand for full coverage.
Here is an example of a small but fully established retailer who has started stocking Zoleo, as opposed to just an online store which some are. Touch unwired have 3 stores in Ontario Thunder Bay and have been trading there as a family business for 47 years.
