For those of us who have an interest this was a blatant marketing exercise. I learned nothing, except that I found the body language of the two PhD's very interesting, indeed. On a one to one with either of them they would not gain my confidence or my business. Discomfort and even boredom were obvious.
If you don't want to have to answer hard questions you ignore them.
Here was one of mine...
Your shareholders knew that Mundipharma had stopped distributing your BV product years before you finally sacked them. We did not appreciate your lack of disclosure of this and you lost a lot of our confidence as a result. Do you promise you have learned this lesson and will be open and honest in future.
And another...
If you have a plan for digital marketing then why no advertising, which is essential for the digital side to be effective?
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