CGB - 1.9c to 7.2c - What will happen in the next 6 months., page-441

"it's chia seeds. who cares. I can pick this stuff up at Woolworths or any health food store. you're not going to build a business out of a crowded market. I didn't even think Chia seeds was CGB's strategic focus. I can see it is in the T12 range along with green leaf Stevia, cacao powder, white quinoa. "

They have mentioned this along with Quinoa last in the quarterly update. I'm not so sure its a crowded market (any references to this?)
Google is your friend
https://www.mordorintelligence.com/industry-reports/chia-seeds-market

Market Overview

The chia seed market was valued at USD 66.5 million in the year 2018 and the market is projected to register a CAGR of 5.8% to reach a value of USD 88.1 million in the year 2024. Chia seeds do not follow the commoditization trend, as the market is still small, where supply is unstable, and there is a lack of awareness of the high-quality standards demanded by large industries. However, as more consumers are now aware of chia seeds and its benefits, the market is likely to witness tremendous growth in the near future, globally.