DCC couldn't make a decent profit off of the bitcoins they had when it was mined around the US$510 average mark. They held on to 8,500 of them in September in the hope they could sell them off higher later on. Now BTC is around US$200-$220.
'As of September 30, the company held 8,500 bitcoins, worth around $3.3 million.'
http://www.zdnet.com/article/bitcoin-hoard-no-remedy-for-negative-cashflow/
If the margins were thin at $510 and that prompted DCC to hoard them, Then the current price of disney dollars is going to have to rise by 100% at least before it looks attractive
DCC Mining, page-4
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