By diversifying into as many main stream markets it allows volume without flooding the market with the one product and killing price.
Being not depend on the ceramic world is so significant.
sell to the ceramic world but we have the choice which market to sell to and at what price is powerful.
It automatically makes you the king of all the gold and your customers know it, so often in fairness and respect it becomes take it or leave it with no price discounting if the quality is there otherwise your opposition will be happy to pony up and how's that going to affect you.
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