Was listening to some old interviews. This is pretty encouraging...

Was listening to some old interviews. This is pretty encouraging given JM's knowledge and experience.

"What've we've done here is spend a long time working on this, so in the backgroundthere is probably a year's worth of work gone into this already, just to make sure that what we have got here is something that is not an academic exercise, it is actually a genuine commercial exercise.So what we've done here is we have targeted our material, we found out which of our materials works best by doing alot of studies, and then worked out how we can get the right amount into concrete that means it won't affect the overall cost of the concrete but it will give tremendous benefits to the end user. This means the whole market opens up to us not just very small niche areas, which is the problem with alot of additives nowadays.It also means the approval process is much easier and much quicker because we're only an additive and not a main component."

James Marsh & Virtual Resource Conference
21st November 2020

@21.33