I'd be worried if we didn't have some sort of detractor to keep...

I'd be worried if we didn't have some sort of detractor to keep us grounded in reality. I understand where 5BW is coming from - there are wireless buds on the market already - but none with the extensive R&D and sophisticated hearing augmentation of Nuheara.

I think 5BW just hasn't looked into the hearables market in enough detail yet. It's easy to overlook some of the unique features that IQbuds bring to the market.

Remember our guys are digital signal processing gurus, with subject matter experts (Professors and PhDs) conducting research and development every day. Nuheara has set out to disrupt industries. NUH co-founders previously commercialised and successfully brought to market an industrial hearing product (Sensear) with multi-million dollars in revenue. http://www.sensear.com/





Not their first rodeo.