- The COVID-19 pandemic accelerated a global shift to eCommerce and online shopping as consumers were forced to stay indoors
- According to Canada-based eCommerce specialist Shopify, 10 years' worth of eCommerce growth occurred in just 90 days at the height of the pandemic
- This has caused a string of ASX-listed eCommerce companies to report a sharp increase in revenue and profits as demand for online shopping soars
- Among these players is Harris Technology Group (HT8), which states it operates in the eCommerce sector at a fraction of the cost of its peers
- Harris sells technology products on existing online marketplaces like Amazon and eBay — meaning it keeps its marketing costs low
- As a platform reseller, HT8 can also leverage the popularity of its existing marketplace partners without tabling the costs of advertising, marketing, branding and shop fronts
- Moreover, Harris Tech is currently the highest-ranked tech seller on the Amazon Australia marketplace
- Compared to Harvey Norman (HVN) and JB Hi-Fi (JBH), Harris Tech explained its dollar-on-dollar return on marketing investment is nearly 500-times that of its competitors
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Mkt cap ! $2.991M |
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1.0¢ | 1.0¢ | 1.0¢ | $2.056K | 205.6K |
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3 | 2050146 | 1.0¢ |
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0.011 | 106666 | 2 |
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