In the Q2 2018 and 4C Ann it is stated that larger bundled video memberships have resulted in increased ARPU.
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That would mean that some sme's have acquired multiple packages, may be why we see the various length videos on their YouTube channel. They may also want different segments of their video on separate areas on their website...just a thought?
Probably why its difficult to calculate as we don't know how many have gone down the bundled path.
Any thoughts are welcomed.
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