Funny thing psychology, human beings are predisposed to believing the first thing they hear as being truth, anything after that is a lie even though facts exist to the support the so-called 'lie' as being truthful.
That's why social media is so important, first in best dressed, hence no research to support the lie even though it can be proven wrong afterwards.
Humans have not evolved much, in the brain that is, since cave man first heard the roar of a small feral cat thinking it was a monster.
