Thanks Jev,
So lets put the 'worlds first claim in context:
From the company website: http://www.mastitis-management-australia.com/2601.html
Our Task:To evaluate our proprietary natural product, which has in testing shown to reduce the Somatic Cell Count (SCC) dramatically without the need for antibiotics. After proving in the field, we intend to bring this Australian ground breaking science as a World First Australian Innovation to the global dairy market. We have appointed an Australian and New Zealand licensee/distributors, and it is expected that the products will be launched in both countries in September 2011.
Actually this is a perfect example of an oxymoron:
"World's First Australian Innovation"
Thanks Jev,So lets put the 'worlds first claim in context:From...
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