Just to highlight some of the ill- informed rubbish being...

Just to highlight some of the ill- informed rubbish being spouted by Sodafizz on Merger has Fallen over thread, PetMegastore was a successful unlisted online petfood distributor started by AF, and totally irrelevant to CRO. It was a side line interest of AF and, being online, needed very few staff, but did ,I imagine, give him excellent first hand experience in the whole supply chain process -
Anthem Software, - a forerunner to Appstab and very significant in building up to where we are today.
People of the calibre of AF will have have many things on the go, many ideas, and many more to come. You would be foolish to think that he just woke up one morning and thought of Spenda. Spenda is the culmination of everything that has come before it, of every learning experience AF has had, and he has talked about this in a number of interviews.