Sorry if it's been posted before, but spotted a new Fresh Milk label out in the wild - focusing on the potential to ease digestive discomfort and highlighting that it's the absence of A1 and NOT the presence of A2 that sets it apart (long overdue in my book... this should have been the immediate reaction when Pura started its "Naturally contains A2 Protein" campaign).
Anyway, looks good, hopefully the differentiator can help justify the increased shelf price. Myself? I just like the fat handle on the bottle
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