Great find SI and great news. A loose google...

Great find SI and great news. A loose google translation:
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Treat the myopia epidemic

The prevalence of myopia has increased in recent decades to affect around 30% of the world population and it has been estimated that it will increase significantly to affect around 50% of the world population by 2050.1 Of particular concern is the fact that even relatively low degrees of myopia may be associated with an increased risk of vision-threatening ocular complications, with a risk that increases substantially with higher levels of myopia.2-8

Concerned with the growing incidence of myopia and its health consequences around the world, we have devoted significant resources to the development of Menicon Bloom, a comprehensive approach to managing myopia control. This system includes Menicon Bloom Day, a CE-approved, single-use, extended depth-of-focus, daily soft contact lens specifically for myopia progression control, and Menicon Bloom Night, the first CE-approved orthokeratology contact lens for myopia control in Europe.

The importance of controlling myopia
Not dealing with myopia early is a missed opportunity as, particularly in children, vision can continue to deteriorate until it reaches more severe levels of myopia which can be associated with various eye conditions such as glaucoma, myopic macular degeneration and retinal detachments. . In severe cases, these conditions can lead to permanent vision loss. That is why it is important to identify and treat the progression of myopia early.

The underlying problem
The underlying cause of the onset and progression of myopia is believed to be a combination of genetic and environmental factors.10 Risk factors include ethnicity, number of myopic parents, time spent working closely together, lack of time spent outdoors, country and location (i.e., urban / rural) of residence.9, 12-19 Furthermore, high myopia has also been found to contribute to a general degradation of quality of life for psychological, aesthetic reasons and practical. 20

In most cases this vision problem is corrected with glasses or contact lenses. However, the underlying problem - the eye growing in length - is not treated. On the contrary, in some cases these optical devices can accentuate the progression of myopia. 9, 11, 21

Keep myopia under control
There is evidence indicating that myopia can be mitigated by letting children spend more time outdoors and through the use of specialized optical devices and medications.9, 11 There is strong scientific evidence from case reports, retrospective studies, studies prospective clinicians, systematic reviews and meta-analyzes that the use of multifocal soft contact lenses with center-far vision and the night use of orthokeratological contact lenses are effective treatment options for the control of myopia in children and young adults. 9, 11, 21-24

Keeping myopia under control - by inhibiting the growth in length of the eye - is exactly what we are aiming for with the Menicon Bloom ™ system. We do this with the help of specially designed contact lenses.

Menicon Bloom ™
Menicon Bloom ™ has been carefully developed to provide vision professionals around the world with a variety of high quality, officially approved (ie, on-label) tools to tackle the myopia epidemic. There are several ways to control the progression of myopia. However, regardless of the treatment chosen, the ultimate goal is always the same: to inhibit the growth of eye length and, by extension, to slow the development of myopia. The development of myopia may never be stopped completely, but this approach was designed to help keep its growth to a minimum. Its effectiveness varies from person to person.

Menicon Bloom offers both soft and orthokeratological contact lenses, which can be comfortably worn day or night (Menicon Bloom Day ™ and Menicon Bloom Night ™ respectively).
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