Good points.
While Govts and Corporates are interested to see how often they are mentioned in Media, the real interest is how are being perceived. ISD's analysis pack is the key here................a quick snappy analysis of media mentions to see are you on the nose or not.
We have had a 8 week election....................a lot of analysis
Election 2016: iSentia analysis shows NBN raids, asylum seekers and leadership dominated the media
Jacqueline Maley
Jacqueline Maley
FOLLOW ON FACEBOOK
FOLLOW ON TWITTER
Australia votes 2016: Full coverage
Who is winning the Instagram election campaign?
Cute cat videos might be in order, or at least a dynamic Twitter hashtag, because once again, the federal election campaign largely failed to engage social media users, according to a weekly iSentia media analysis.
Pause
0:20
/
1:39
Fullscreen
Mute
MORE NEWS VIDEOSPrevious slideNext slide
null
Election 2016: Images of the campaign
null
Video duration
01:27
ABC to update news themes
null
Video duration
01:32
NSW land clearing impacts koalas
SYDNEY, AUSTRALIA - JULY 19: Police tape is seen to control protester movements as 'Reclaim Australia' protesters and ...
Video duration
01:20
The Eels' three late tries
null
Video duration
01:22
How to make the most of your health cover
null
Video duration
01:31
Final days inside the Sirius Building
ffx
Video duration
00:43
Nasty Sydney divorce takes it toll
null
Video duration
01:38
Climate change a UN scam: One Nation
MORE VIDEOS
Election 2016: Images of the campaign
The first three weeks of the 2016 election campaign seen through the lens of Fairfax photographers Andrew Meares and Alex Ellinghausen.
The NBN analysis, which measures the volume and nature of comment on election issues across different types of media, showed that on social media there was "no one standout issue and a general lack of interest in the campaign".
On talkback radio, economic issues and the National Broadband Network resulted in a lift in calls about Prime Minister Malcolm Turnbull, while the volume of calls about Opposition Leader Bill Shorten dropped across both social media and talkback.
The Australian Federal Police investigation of leaks on the progress of the National Broadband Network led to a surge in mentions about the NBN, making it the biggest issue of the week.
Advertisement
The raids, of the Melbourne office of former communications minister Stephen Conroy and the home of a Labor staffer, were greeted with outrage by Labor.
The publicity did greater damage to the government, according to iSentia group communications manager Patrick Baume.
"There was criticism of the raids but it quickly just brought the issue of the NBN back up, timed with the Telstra outages that fed into it a bit," he said.
"It was clearly a negative for the government."
The favourability ratings of both leaders improved slightly, mostly because chatter on social media moved on from the asylum seeker issue, which is highly unfavourable for both men.
Both leaders still have unfavourable ratings, with Turnbull on an average favourability of 39, and Shorten on an average rating of 44 (with 50 being a neutral rating).
The traditional news media covered the plight of Australian dairy farmers, who are under pressure from a collapse in milk prices, but the issue was not mentioned much across talkback calls or social media.
On social media, the top issues were leadership, the NBN, debt and deficit, asylum seekers and health.
On talkback, the top issues were leadership, the government's superannuation changes (where the government is feeling a conservative backlash), debt and deficit, and health.
In the news media, the most discussed issues were the NBN raids, dairy farmers, asylum seekers, budget funding and the resignation of Labor senator Nova Peris, the first indigenous woman in Parliament.
Overall, says Baume, "the election certainly wasn't decided this week".
Google does not do that
Expand