That’s not the case, the company has a history of putting out and then missing lofty targets. They have now put out another one, with the ‘potential’ bar set so high that it dilutes the impact of it being achieved. If they truly expect to go 400%+ then why not say set a target of a 100% increase (in itself a great achievement), worst case they’ve got huge room to manoeuvre, best case they smash it and go many multiples and generate real excitement rather than ‘just’ meeting their target? It’s very poor expectation management from a company with a very bad track record in that department. It is far more rational and insightful to call out what is again poor Comms strategy (whatever the truth of the figures) than start drooling at the prospect whilst indulging in a natural tendency to confirmation bias.
In a similar vein how can the company warn of a soft fourth quarter with what is in reality weak reasoning but simultaneously state all these explosive growth expectations? It again stretches credibility whatever the truth of it.
Moving forward, page-52
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