Derby Trust's rationale for awarding the contract to Nervrcentre...

Derby Trust's rationale for awarding the contract to Nervrcentre makes sense:

Nervecentre is already a widely used EPR solution in other NHS Trusts, including others in the Midlands region, allowing staff who work on a rotational basis across other Trusts to use a familiar system.

Just wondering how Alcidion, when tendering for similar contracts, counters this
"go-with-what-you-know" line of argument. There must be clusters of hospitals, geographically speaking, in the UK where it would be a waste of time, resources and money to even consider entering the tender process.