PHARMAUST ALL SET FOR ELY LILLY T/O, page-162

Hi BellGuide3214,
You asked, How many 10 year old dogs and cats are in USA how many 9 , 8, 7 year old dogs die from accidents before they arediagnosed with cancer. I'm not sure what you asking there. Obviously some would but 6 million die from caner each year. There are an estimated 90 Million pet dogs in the US.

You are correct in saying that not all owners can afford $2500.00 but it may not be an upfront fee, rather an ongoing cost spread over a few years. And yes $2500.00 is a guess but we have to start somewhere.

Pet insurance is also one of the fastest growing segments of insurance, see the link below.


https://www.globenewswire.com/news-release/2020/01/17/1971971/0/en/Pet-Insurance-Market-to-Reach-11-25-Billion-by-2026-Flexibility-in-Premium-Policies-Will-Provide-Impetus-to-Market-Growth-says-Fortune-Business-Insights.html

Finally you will note that while I said 50% market penetration I then reduced it by half just to be extra conservative.



All the Best
Pete