I have such a mixed feeling about APT or in fact the whole AfterPay model in general. It is no doubt a big game disrupter and probably will be permanently disputing or altering the payment method market, but on the other hand I have doubts that the current model is sustainable in the sense that it's only a matter of time the lawmakers, the banks c/c companies or even large merchants/websites, the copycats, the even-more-disruptive-game-changers, will all get in the party and muddy up the whole scene.
However if APT evolves quick enough and significant enough, the sky may be its limit. as to the current SP, I would say $20-30 but I'm not as stock market savvy as the UBSers.
APT Price at posting:
$29.65 Sentiment: Hold Disclosure: Not Held