bass, ugly scenario if that happens, alternative is a deal...

bass, ugly scenario if that happens, alternative is a deal highly favourable to the suitors in question.

I believe the suitors WILL definitely have the upper hand in negotiations.

That said deal: many will be unhappy with that, as per P&G deal up to date, reality is that it will be a additional revenue stream, though not as much as Obj could hope for.

One postive outcome of suitor running with this is this:

Obj proved or demonstrated to work in alternative fields.... as opposed to just beauty applications.