Good one. I like paying customers fighting over product. It’s the best advertising ever.
Filming a stream of customers lined up from the checkout to the front door, down the street and half way up the road to north Shanghai is always a good way to create excitement. Throw in some interviews of hysterical customers waiting in line to get in, not wanting to miss out on the first day discounts and free samples, you’ll be in retail nirvana. All streaming live on FB or WeChat or momo
Now that’s a launch!
Watch this space....
HB
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