No, no they shouldn't. They should use their limited funds to...

No, no they shouldn't. They should use their limited funds to grow the business and the share price will follow. Advertising like that is a waste of money and will only create short term hype and a pump in SP which will then fall back if expectations aren't met and destroys the credibility of the company. Likewise with releasing hype filled announcements which is a major red flag to me and I'm glad to see Gary and team aren't following that old penny dreadful trick.